The ladies on Real Housewives already have a massive platform via Bravo. However, many of these wise women have taken their fame online, widening their reach while lining their pocketbooks in turn. You see, as their recognition from their series grows, so does their follower count. With this larger fan base, these reality television stars can then sell, well, anything, making huge profits in return.
To be fair, all of these personalities are online, utilizing at least one platform to help promote their series and/or their lifestyles. Yet, when it comes to playing the posting game well, several of these females reign supreme. From sponsored ads to their own side hustles, these ladies are making bank. If you’re curious as to who we’re speaking about, read on, as we list the Real Housewives with the savviest social media presences to date.
Kandi Burruss
When Kandi Burruss wasn’t filming for Real Housewives of Atlanta, she’s often online, hustling all of her many side hustles and projects. She was the longest running Housewife in the franchise’s history. Kandi knows how to stay present, both on-air and off. She’s also rich, b*tch. In fact, Kandi’s Instagram bio alone links to 5 different organizations that bring her an additional income outside of RHOA.
In addition to self-promotion usages, Kandi also pops online every now and then, offering advice to her followers. We find this to be a nice, personal touch. Overall, almost every single post of Kandi’s is used to either promote herself, her projects, or her loved one’s businesses. On this, we cannot hate, we can only appreciate Kandi’s savvy social media presence.
Kyle Richards
Kyle Richards is an OG cast member on Real Housewives of Beverly Hills. She’s also the aunt of Paris Hilton, alongside being a child actress, whose film career remained active as an adult. For all of these reasons, Kyle’s social media following has always been high. Therefore, Kyle’s getting paid, like, a lot, just for a few simple posts here and there.
Online, Kyle promotes a massive amount of products. From hair care lines to health and wellness apps to even her daily attire, Kyle has no shame in the self-promotion game. Clearly, this Real Housewives star knows what she’s doing, as her savvy social media pages are helping her to do the splits all the way to the bank.
Ashley Darby
Ashley Darby has had some rough seasons on Real Housewives of Potomac. That said, her posts online are nothing short of happiness and light. Ashley’s dancing reels are commonplace these days, and each one makes us smile. This girl has rhythm in spades, and we love seeing her happy post split from Michael Darby.
Moreover, Ashley has a “coming soon” link that was just posted on her Instagram bio last month. When clicked on, this page links to a shop co-owned by herself and her costar, Gizelle Bryant. The pair are currently teaming up for a product launch, and yes, this linked-to-account also features a dancing video of the pair, because Ashley stays true to her brand. We have to give Ashley credit, as her savvy social media posts are consistently entertaining, which is a nice contrast to her often scandalous Real Housewives storylines.
Luann de Lesseps
Even though Luann de Lesseps is no longer starring on Real Housewives of New York, she’s still starring around the States, performing cabaret for the masses. Online, Luann posts reels from her various performances, despite the negative commentary that sadly often follows. Similarly, Luann uses her online presence to help promote her other projects, such as Welcome to Crappie Lake and her stint on The Masked Singer.
Overall, Luann’s online presence is filled with thirst traps and travels, alongside multiple teases of her aforementioned side hustles. We love that Luann is confident in herself, and we hope that her savvy social media posts continues to see haters ignored, as she racks in the coins singing “Chic c’est la vie, c’est bonne, c’est bonne.”
Heather Dubrow
Heather Dubrow‘s massive showings of wealth on Real Housewives of Orange County isn’t something that most can relate to, but that’s what makes her so interesting to watch. Fittingly, her online presence follows suit. Case in point, just last month, Heather posted about how to make a grilled cheese sandwich for the mere cost of $500.00, and yeah, we watched the entire reel. Spoiler alert, this sandwich didn’t even use real cheese.
To her credit, Heather does share several relatable images of herself with her children and her spouse…which are all mostly taken from exotic locations, but hey. Heather is nothing but consistently unrelatable, both on-air and off, but we low-key love this about her. We need Heather’s savvy social media posts and presence to continue, as they offer us normies a window into a world that we will likely never live.
Larsa Pippen
Larsa Pippen might be known for annoyingly saying “how do you know” on Real Housewives of Miami, but when it comes to her social media presence, she knows full well what she’s doing. More than half of Larsa’s posts contain links to a paying affiliate. With roughly 3K posts and counting, we can only assume just how much she’s earning. From jewels to fashions to flirty poses in bikini’s, Larsa gets more attention online than most.
Currently, Larsa’s loose lips are sinking storylines over on RHOM. Nevertheless, Larsa maintains her savvy online presence, and honestly, we admire her hustle.
TELL US – WHICH REAL HOUSEWIVES STAR HAS THE SAVVIEST SOCIAL MEDIA PRESENCE, IN YOUR OPINION?
