Sanya Richards-Ross from The Real Housewives of Atlanta has partnered with Wells Fargo Bank to help support Black businesses in her community this holiday season.
Wells Fargo partnered with the Russell Innovation Center for Entrepreneurship or RICE for a pop-up holiday market to feature a wide variety of products from local Black entrepreneurs, and Sanya was more than happy to help boost the message.
RHOA’s Sanya: Supporting Black businesses
RICE is a local non-profit focused on supporting Black entrepreneurs and received a recent $1.5 million gift from Wells Fargo.
With Sanya’s support, the organization surprised five distinguished Black entrepreneurs with resources and grants tailored to their company’s needs to help them reach their business goals.
“Wells Fargo partnered with RICE from the beginning,” Sanya shared with The Blast. “They are working to support specifically minority business owners and had this incredible event to kick off and support their business owners right before one of the most important parts of their business cycle, right before the holidays.”
Sanya added that hearing from the supported business owners and what they have been able to do has been “so inspirational.”
As an entrepreneur herself, Sanya understands how important it is to support business owners, especially during the holiday season. She shared that she understands the challenges small businesses face. This is especially true for minority-owned businesses.
“Small businesses are the backbones of our community,” Sanya shared. “And unfortunately, minorities a lot of times have less access to resources and support.”
This is why Sanya was excited to participate in something so special with RICE. “I met the founder of this organization at SXSW, and he told me about this dream of creating this resource,” she shared. “And seeing that now coming to fruition makes me believe in the power of dreams and how dreams can impact others. I’m happy to amplify that message.”
TELL US – DO YOU LIKE SUPPORTING SMALL BUSINESSES TOO? WHAT DO YOU THINK OF SANYA’S LATEST PARTNERSHIP?
